Fewer people are seeing Fernweh in the App Store than did last winter, and the share of them who tap and install hasn't changed. Over the latest eight weeks the listing was shown about half as often as in the first eight. That's lost reach, not lost persuasion. Here are the figures, with a date on every one.
Fernweh is a road trip planner for iPhone and iPad, and a small one, so a few weeks of numbers can swing a long way. We looked at all 39 weeks we have, from 29 December 2025 to 27 September 2026, in Apple's own analytics reports.
How often does the App Store show Fernweh?
Apple calls each time the listing is shown to someone an impression. In the first eight weeks of the series, 29 December to 22 February, Fernweh got 2,549 impressions a week on average. In the latest eight, 3 August to 27 September, it got 1,306 a week: 49% fewer.
The three quietest weeks of all 39 sit in that latest stretch: 901 impressions in the week of 7 September, 1,060 in the week of 17 August and 1,131 in the week of 31 August.
Some of the drop may be the calendar. We only have one year of data, so we can't tell a seasonal dip from a lasting one.
Did the listing stop persuading people?
No. Two rates say so, and neither moved much.
- Of every 100 impressions, 3.41 became a product-page view, someone opening the listing's own page, in the first eight weeks. In the latest eight it was 3.15.
- Of every 100 impressions, 0.87 became a first-time download in the latest eight weeks: 91 downloads on 10,445 impressions. When we pulled the full series on 27 August, the first eight weeks came out at 0.87 too.
So fewer people saw the listing, about the same share tapped it, the same share downloaded, and downloads fell with the audience, from 22.1 a week in the first eight weeks to 11.4 in the latest.
| Measure | First eight weeks (29 Dec – 22 Feb) | Latest eight weeks (3 Aug – 27 Sep) |
|---|---|---|
| Impressions a week | 2,549 | 1,306 |
| Product-page views a week | 86.9 | 41.1 |
| Product-page views per 100 impressions | 3.41 | 3.15 |
| First-time downloads a week | 22.1 | 11.4 |
| First-time downloads per 100 impressions | 0.87 | 0.87 |
Here are the latest eight weeks, one row each:
| Week starting | Impressions | Product-page views | First-time downloads |
|---|---|---|---|
| 3 Aug | 1,714 | 66 | 16 |
| 10 Aug | 1,210 | 40 | 9 |
| 17 Aug | 1,060 | 50 | 15 |
| 24 Aug | 1,681 | 37 | 11 |
| 31 Aug | 1,131 | 39 | 15 |
| 7 Sep | 901 | 38 | 9 |
| 14 Sep | 1,546 | 36 | 12 |
| 21 Sep | 1,202 | 23 | 4 |
| Total | 10,445 | 329 | 91 |
A drop in reach at a steady rate points at how people find the listing, not at what the listing says.
Where do the people who do arrive come from?
Mostly from App Store search. In the latest eight weeks, 211 of the 329 product-page views, 64%, came from search. The rest came from browsing the store, from other apps and from the web. The week of 3 August had 48 product-page views from search. The week of 21 September had 16.
How many purchases has Fernweh had?
Apple's monthly purchases report covers January to August 2026. It lists eight purchases of the Pro subscription, which the report calls "Fernweh Pro": one in January, five in May and two in June.
| Month | Purchases | Proceeds |
|---|---|---|
| January | 1 | $16.65 |
| February | 0 | $0.00 |
| March | 0 | $0.00 |
| April | 0 | $0.00 |
| May | 5 | $95.06 |
| June | 2 | $38.73 |
| July | 0 | $0.00 |
| August | 0 | $0.00 |
| Total | 8 | $150.44 |
Proceeds are Apple's figure, after its share. In February, March, April, July and August the report lists no purchases and no proceeds.
In early August Apple approved the navigation subscription too. The report shows no purchases of that one through the end of August either. September's report isn't out yet, so we can't say anything about the weeks since.
Eight purchases is a cluster, not a trend, and we don't know why May and June were different from the months around them.
What did we get wrong when we counted?
Three things, in the order we found them. Each made the numbers look more interesting than they were.
- We counted days twice. Apple's daily download files overlap: each one repeats dates the one before it already had. Add them all up and, in our case, every download was counted twice. Our first full pull, on 27 August, did exactly that, and downloads came out at exactly double. The fix is to take each day from the newest file that has it.
- We divided by the wrong thing. We worked out conversion as downloads divided by product-page views. Apple's conversion rate divides by impressions. On the latest eight weeks the first gives 27.7% and the second 0.87%.
- We trusted a file that wasn't a week. One run in August logged 60,202 impressions for a single week. The true figure was 1,714. Apple had sent a weekly file holding all 32 weeks of history, and our script added up every row. What gave it away was a number that jumped 27 times while every ratio stayed where it was. That's a counting error, not a good week.
Can you trust the totals?
Not the totals, only the trend. Apple's dashboard and its downloadable reports don't agree on size: for roughly the same four weeks to 10 July, the dashboard counted 21,100 impressions and the reports about 6,550. We don't know why. This post uses the reports throughout, because they're the only source with week-by-week figures, and it only ever compares like with like.
Small numbers add their own noise. A week of 4 downloads and a week of 16 sit in the same table above, and neither means much on its own.
What are we doing about it?
Reach is what fell, so reach is what we're working on: how the listing turns up in App Store search. The 1.24.0 release on 14 September changed the listing's keywords. The two weeks since are too few to call: 16 downloads on 2,748 impressions, against 24 on 2,032 in the two weeks before. Impressions rose 35% and product-page views fell 23%, which could mean the new keywords bring people who don't tap. It could just as well be noise, because 16 downloads can't tell us. We'll look again when more weeks have landed.
The short version
Fewer people see Fernweh than did last winter. The share who tap and the share who download are where they were. There were eight purchases of Pro between January and August, seven of them in May and June. We're not sure what any of it means for the next three months, and we'd rather say so than draw a trend through eight points.
Figures come from Apple's analytics reports for Fernweh's iPhone and iPad listing (the App Store Discovery and Engagement, App Downloads and App Store Purchases reports): weekly, Monday to Sunday, 29 December 2025 to 27 September 2026, and the monthly purchases report for January to August 2026. The first-eight-weeks downloads figure, 22.1 a week, comes from a pull of the full series on 27 August; Apple now serves only the last five weeks of those files, so we can't repeat it. Conversion is first-time downloads divided by impressions. Proceeds are Apple's figure, after its share. Everything here was read between 27 August and 5 October 2026. Header photo by Hudson Graves on Unsplash.